The 1970's

One of the founders, Bengt Hellsten leaves the company in 1970 and the two brothers af Jochnick continues on their own. In 1970 Oriflame is also launched in the United Kingdom. Two years later, the company puts down roots in the Netherlands. The parent company Oriflame International SA is formed the same year. In 1977 Oriflame celebrates its 10th anniversary. A year later, Oriflame is introduced into Spain.