2000-07

Oriflame makes its debut in Kazakhstan, Thailand and the Republic of Georgia in 2000. In the same year, the Oriflame factory in Dublin, Ireland, closes, though our Global Technical Centre is established in the same city. In line with its supply chain strategy, Oriflame acquires a production facility in New Delhi, India, in 2001.

In 2001 Oriflame enters Serbia, and Sven Mattsson is appointed new Chief Executive Officer. During 2002, Oriflame celebrates its 35th anniversary. The company also changes names from "Oriflame International" to "Oriflame Cosmetics". This year Oriflame is launched in Mongolia.

Oriflame opens a Concept Store in Stockholm, Sweden, in December 2002. The Concept Store is primarily designed to support our independent Sales Consultants by exposing the brand to people who are not familiar with the brand today. Welcome to visit the Oriflame Concept Store on Birger Jarlsgatan 14 in Stockholm!

2003, in order to meet an increasing demand, Oriflame Cosmetics starts to build a new factory just outside Moscow, the capital city of Oriflame largest national market. The Russian factory will start producing new, exciting products by the end of 2004. In 2003, Oriflame Cosmetics also acquires the company Nordium AB and its production facility near Stockholm, Sweden. Further more, Oriflame is launched in Armenia, Moldova and Vietnam.

Oriflame Cosmetics was listed on the Stockholm Exchange on 24 March, 2004.

In March 2005, Magnus Brännström was appointed as the new Managing Director and CEO, succeeding Sven Mattsson.

In September 2006, Oriflame Cosmetics was granted a direct sales licence for China. Sales activities begun two months later.

During 2007, Oriflame Cosmetics is celebrating its 40th anniversary with loads of activities around the globe. 

Beginning of 2007, a decision was taken to move the product development, catalogue functions and the supply operations back to Stockholm in Sweden where the company once was founded. The new office will be located on Mäster Samuelsgatan 56, close to Drottninggatan.