Magnus Brännström
Chief Executive Officer, CEO

Magnus was born in Sweden in 1966 and worked for Spendrups, a Swedish Brewery, before joining Oriflame as MD of Russia in 1997. He then became Regional Director for the CIS and Asia.

Jesper Martinsson
Chief Operating Officer, COO

Born in 1966 in Sweden, Jesper joined Oriflame in 1997 as MD of Fleur de Santé, a brand within the Oriflame Group. Later he became Regional Director for Central and Western Europe and the Mediterranean.

Gabriel Bennet
Chief Financial Officer, CFO

Born in 1968 in Swede, Gabriel joined Oriflame in 2005 as Group Controller. He previously worked at SCA for 12 years for which he held the position of Vice President Controlling for the global Away From Home Division.