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Product development

Best of nature, best of science


Oriflame has 40 years' experience in producing cosmetic products, combining the best natural ingredients with the latest scientific research. Our accumulated knowledge and experience have been gathered into a single, dedicated unit – the Global Technical Centre (GTC) located just outside Dublin, Ireland. About 40 persons are employed at the GTC, most of whom have degrees in chemistry and other scientific disciplines.

Product development

More than 800 products are offered at any given time, with 250 new products being introduced each year. Make-up products change twice a year, while skincare and fragrances change less frequently. Average development time for a product is 1.5 years. Each product is extensively tested both at Oriflame laboratories and external ones to ensure maximum safety, efficacy and quality. None of the Oriflame products have been tested on animals, only on human volunteers.

Key areas of expertise

Our core competencies embrace a wide range of foundation technologies and products, with the accent placed squarely on quality assurance and compliance with international regulatory requirements. The GTC also serves as “Guardian of the Oriflame Brand” in all quality and ethical matters.

Having an in-house research centre means that Oriflame does not depend on external laboratories for product development; we decide for ourselves where to go and what to do in line with our Natural Swedish policy.

If you have any questions regarding product development, please contact the Oriflame Global Technical Centre.

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This document was updated 01/06/07
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