What concentration of AHA's in a product is safe?

Alpha Hydroxy Acids (commonly termed “fruit acids”) have become popular in skincare products imparting a keratolytic effect to help smoothen the skin. 

In line with Oriflame Cosmetics’s clean, pure and natural stance, all current formulations contain concentrations that are effective but mild and gentle, and are considerably lower than those recommended by the authorities (CTFA and the EU commissioned SCCNFP report, July 2000).