How is Oriflame "natural"?

In view of our Product Strategy “Best of Nature, Best of Science” and our natural, pure and modern ethos we strive to use ingredients that are conceived as natural and not harmful to our environment.

Certain ingredients are synthetic in origin, such as UV filters and preservatives, because no suitable plant based alternative is available for use.  Only synthetic ingredients that are safe and mild yet effective are incorporated into Oriflame formulations.